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Abstract

Drawing upon dozens of interviews with media professionals and business leaders, "The Power of Sports" goes behind-the-scenes to explore how today's ubiquitous, $70 billion sports spectacle is crafted. In an era of deep fragmentation, the book provocatively analyzes how sports culture explains and reflects life across a wide range of patterns in American culture: religious experience, technological disruption, journalistic sensationalism, economic inequality, military hawkishness, and masculine ideals. Far from being about "just a game," "The Power of Sports" holds up a mirror to the sports industry and reveals the lived realities of the nation staring back at us.