Applied Learning
Applied Learning
Experiential learning is an integral part of the MBA curriculum, providing students with the opportunity for hands-on learning and collaboration through projects that result in real-world application of skills. Read more about current and recent offerings below.
Please note: Experiential learning offerings vary by semester. Entry to these opportunities depends on program availability and may include an application and approval process. Some offerings will require out-of-pocket costs and fees.
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In this Fall 2021 directed practicum, MBA students developed a predictive model to help customer service representatives of a real-world insurance company identify when emergency services should be deployed to a loss location. Through this project, students honed skills and abilities in data analytics and predictive modeling, as well as gained exposure to the insurance industry.
This Fall 2020 course taught by John Neeson, co-founder emeritus of global B2B research and advisory firm SiriusDecisions, focused on developing an integrated marketing plan for a new startup. As startups are unique endeavors that require agile marketing approaches, the course covered topics like market segment prioritization, positioning and messaging approaches, and sales model and capacity planning for marketing鈥攁ll with the goal of familiarizing students with agile marketing approaches that help scale a new company quickly. Classes incorporated lectures, projects, guest speakers, and the development of a marketing plan for an early stage startup.